Carestream Dental Careers

Customer Marketing Manager

Atlanta, Georgia
Marketing


Job Description

General Summary: 


This Customer Marketing Manager will be responsible for helping to streamline efforts and functions for all marketing communications, brand awareness, events and campaigns. You will function as an essential arm to the department working closely with other marketing managers, senior leadership, agencies and events, with directives to drive engagement, leads and revenue.

 

Responsibilities

  • Collaborate in the execution and development of marketing campaigns including management of email sends, landing pages, social and mailers
  • Work with regional sales directors and product managers on the fulfillment of any marketing needs of sales team
  • Actively solicit feedback from sales teams to identify customers that could be leveraged for testimonials, clinical cases and case studies
    • Keep current with competitive landscape, market trends, industry innovations and best practices across functional areas
    • Help to test effectiveness of marketing strategies and learning's for continuous improvement
    • Develop relationship with key opinion leaders and leverage them to ensure marketing campaigns